How to Grow a Great Marketing Business - Part 1

THE 10-STEP CHECKLIST ... First step.

1. Define your products

One of the biggest mistakes marketing professionals make is not defining their products. You will be much more successful if you view each of your services as an actual product for sale.

In other words, you need to view each of your services as a specific item available for a specific price. Why does this matter? Let’s illustrate.

Let’s say you pull up to a drive-through window to order some food, and the menu says this

You would have no idea what food you would get and how much it would cost, right? Well, go back and look at your website.

If you’re like most marketers, you’re not providing specific products or prices.

Do you know what that sounds like to your visitors?

It sounds like that drive-through menu. Nobody knows what products you offer and how much it will cost them. Instead of being vague, make your services and prices specific. You can always include verbiage like “average price” or “starting at” since there are naturally price changes based on customizations. But, at least you will give your visitors a reference point.

For example:

• Lead Generator — $5,000

• Email Campaign — $6,000

• Website Wireframe — $10,000

Even better, offer all of that together (like a value or combo meal at a restaurant) for $18,000.

When it comes to pricing and products, people want to know exactly what they are going to get and how much it is going to cost. That’s how the marketplace works. Don’t make your marketing business any different.

Myke Lancaster - The IN TRIBE